I approach design with empathy and a growth mindset—persistent in uncovering the root of a problem, exploring thoughtful solutions, and centering users’ needs to create meaningful experiences. With 20+ years in web and mobile design and hands-on front-end development, I lead projects that bridge creative vision with technical execution.
As founder of Whimsy Collective™, I drive strategy and delivery across UI development, product design, generative AI workflows, user research, e‑commerce, and dynamic content systems—leading both independent and cross‑functional teams to bring scalable digital experiences to life.
As a Design Evangelist, I champion the thoughtful use of tools, systems, and collaboration to deliver intuitive, high-impact digital experiences. I specialize in identifying the intersection between user needs and business objectives—translating strategy into design and driving execution from concept through implementation.
While I haven’t yet contributed directly to a SaaS product team, I’ve built modular platforms and internal tools with similar systems thinking, architecture, and user workflows. I actively study SaaS design patterns and continuously integrate that knowledge into how I design and develop digital products.
This experience, combined with my project management and UX mindset, drives me to continually develop and often jump-start projects that are lacking clear direction. I’m an expert at leveraging design thinking and digital tools to produce optimal human-centered solutions—bridging business goals with long-term usability.
Lastly; here’s my resume 👇🏽